Ever sat in a room as the perfectly polished version of yourself, nodding along, while inside, the realest, loudest part of you screamed that you want to be somewhere else?
That part of you isn't a liability. It's your edge. I know, because every breakthrough in my life came the moment I admitted what I actually wanted to do — and went for it.
By day, I worked in science: calibrating lab protocols, analyzing data, the respectable career everyone was proud of. By night, I taught pole dance and twerking to rooms full of women who came alive the second the music started.
I thought the lab was the "real" me and the dance was the hobby. I was wrong.
At 25, looking my healthiest, I got sick with skin cancer — melanoma. The kind of diagnosis that strips away every "someday" you've been hiding behind.
I recovered lying down for 3 weeks. And in that stillness, I finally saw it:
I'm meant to lead women in dance. Not as a side thing. As THE thing.
3 years later, I walked out of clinical research for good.
I founded the twerking industry in Israel — a dance rooted in Black culture — before "personal brand" was even a phrase. I've been on national TV multiple times, taught over 10,000 students, trained 90+ instructors in my method, and gone on 8 global tours across 13 countries.
To this day, I'm known as the pioneer of that industry.
Not because I had the best business plan. Because I had a delusional dream and I WENT for it.
I wanted to learn how to scale businesses. I immigrated to New York, went to business school at NYU, and landed a job in tech. On paper, I'd made it: the salary, the credentials on my resume, the network I paid tuition for. But in my body, I was disappearing.
Then I found somatics and embodiment — finally, a language for everything dance had been teaching me for years. And I admitted what I'd always known: I'm not meant to work for someone else. I never was.
So I quit the normie track. Again.
I founded Dance Speak and made $144K in year 1, doing it my way. I was hired to MC my mentor's 100-person conference, sold out retreats and group programs, and became a prominent figure in the communities I was part of.
First, I used the Dance Speak method to help facilitators and coaches grow their businesses. But it still didn't feel right. I was operating inside an existing industry, trying to fit my passion and my mission into a vision and KPIs set by other people.
So I did what I train my clients to do: got clear on my ACTUAL 20-year vision. Expanded my self-concept to hold it. And then started building it.
Once you do that — things move FAST.
Today, Dance Speak is changing how humans connect on the dancefloor: men, women and children dancing together anytime — no drink required, no awkwardness, just real connection.
2 months into fundraising, we'd already landed 2 investors. Our first certification round sold out. And we're building toward 50 franchises around the world in 5 years.
Every breakthrough in my story came in the same order: uninhibited first, strategy second. Now I hand that order to founders, in 3 pillars:
See your own greatness before anyone else does — and become the person who's already building your 20-year vision, not your 2-year business plan.
Bring back the parts you hid to get here. Your heritage, your humor, your body, your opinions — they're exactly what make you magnetic.
Put in the reps — storytelling, pitching, content, stages — until clients and investors come to you in every room you enter.
I've hosted, MC'd and facilitated stages of 100–300 people, been flown across the world to host my clients' events. I've mentored founders from their first 6 figures all the way through 7 and 8 figures.
The founders who win biggest aren't the most polished. They're the most uninhibited — so unapologetically themselves that millions can finally hear them.
Start with the free masterclass, or DM me if you already know you're ready.